In the early 1970s, Herb Kohler created a force with THE BOLD LOOK OF KOHLER that transformed the American bathroom from a utilitarian space into one of design, style, sophistication, and craftsmanship. His provocative advertising campaigns challenged conventional norms. One of the most iconic ads from the 1980s came to be known as “the toilet in the road” and we reprised that ad in 2023 with breakthrough imagery and video featuring its award-winning Numi 2.0 smart toilet.