Falling Skies rapidly became the top new show of Summer – and basic cable’s #1 drama amongst adults. We were tasked with bridging that momentum into the second season. To achieve that, we created the multi-media, social by design, interactive, season long narrative for the fans.

The campaign sparked an 80% follow-through rate, with four out of five visitors taking the plunge to create their own season-long experience. We had a whopping 4:22 average engagement time per visit, and a Facebook Page engagement rate of 0.88%—higher than Mad Men, Dexter, and True Blood—and 10 times higher than the engagement rate of the average media brand.

🏆 The work garnered a Silver Addy award and a Facebook Studios award for its integration into the social graph.