Starz came to Digital Kitchen for a marketing strategy to promote their new series, “Da Vinci’s Demons," while changing the current perception of Starz — from that of a rerun movie channel to a provider of quality original programming.

"Free the Future” became our mantra for Da Vinci’s Demons. Rebellious, pervasive, and timeless, it became synonymous with the show. To bring our vision to life, we created a rich visual brand — from the show’s logo itself, to teaser videos, a long format trailer, photography, posters, website and digital activations at Comic-Con.