Camm Rowland



For the launch of season two of the original series The Strain, FX asked Digital Kitchen to deliver a fan experience at Comic Con that would increase awareness of the show’s return. Writing, and producing a 360°, 3D, live-action story, we transported fans directly into the world of The Strain through a multi-sensory virtual reality experience—allowing them to feel the thrills of vampire battle, firsthand. To turn up the intensity, we designed a fully immersive space for the story to unfold, with synchronized 4D elements like startling vibrations and bursts of hot and cold air.

The four-day event generated long lines of fans, 137 million social media impressions and an additional 32 million public relations impressions that included articles in Rolling Stone, Fortune and USA Today.

🏆 The work garnered a Shorty Award for Best Use of VR, Digital Hollywood’s Best in VR, and Event Technology Awards' Best Use of A Single Technology.




  1. ECD
  2. Writer


  1. Experience